Recession busting advice at FSB seminar
Organic PR – Morgan PR to deliver crucial recession busting FSB seminar
With the recession biting hard for so many businesses organisations like the Federation of Small Businesses are working hard to help members and indeed the whole economy combat the downturn.
The 'Trading in Tough Times' seminars are just part of this campaign and Morgan PR was delighted to be asked to speak about public relations.
We will be offering Organic PR: How to enjoy a bountiful harvest in spite of the recession and whether you are new start up or a veteran of the boom to bust cycle, this is a seminar you cannot afford to miss if you want to make hay while the sun fails to shine on our economy.
We believe the first recession of the internet age means the rules of PR have changed and you can discover the new rules at this morning Masterclass. It promises to help you discover the publicity opportunities within your business and how to maximise their potential.
When you come along you will discover why you should no longer simply target the media and the myriad of methods for looking after your crop of customers to ensure that bountiful harvest this year and beyond.
The event is being held on Thursday 26th February at the Sheepdrove Eco Conference Centre at Warren Farm, Lambourn - itself a stunning venue we use for planning days and can heartily recommend.
The cost of the event is £10 for members of the FSB and £12.50 for non-members, including VAT and this includes refreshments. We are hoping many delegates will join us for a light lunch and wander around Sheepdrove Farm for the very reasonable sum of £11.50 per person, again including VAT.
Can you afford not to attend? You can find out more and book your place on this seminar here!
Where Michael Phelps got it wrong
Did you see the story in the News of the World about Michael Phelps being caught on camera apparently smoking cannabis? The story made far bigger headlines because of some very clumsy crisis management – we blogged about here initially here and then again here and here if you want to find out what we thought.
Would your business survive negative publicity? In these troubled economic times media attention over such delicate matters as redundancy, restructuring or even a customer complaint, can be devastating; how you manage such publicity can mean the difference between the survival or failure of a company.
Morgan PR learned many lessons about crisis management when Nigel was press officer for Thames Valley Police and we can help businesses and individuals who fear the impact of the media spotlight. Email us if you want to know more.
Protecting Reputations
All the best PR in the world cannot make up for any lack in customer service when motivated prospects come seeking conversion, which is chiefly how we came to offer mystery shopping as a complimentary service alongside public relations – so we don’t just create reputations!
We do this in many ways; however one of the most effective is through customer surveys. Not only will clients be deeply flattered that you care so much, it engenders loyalty and as we have often found, it can uncover problems that would otherwise go undiscovered and would probably cost you that business.
We have found we are able to secure referrals and testimonials from customers we call in this way, together with fresh orders and enquiries too.
With close to 70% of customers lost through perceived indifference, what are you doing to keep your customers and protect your reputation? How about letting us find out what your customers think? We can offer a special introductory rate to subscribers of Creating Reputations – download your customer survey offer here.
Video testimonials for Morgan PR’s ‘Path to Networking Nirvana’
There was standing room only when we demonstrated the ‘Path to Networking Nirvana at the Faringdon Business Breakfast Club recently – which was based on our immensely popular, and still available, download from last year: ‘The 12 Ways to Networking Nirvana’ Do visit our blog to see the video and how popular the event was; please ask if you would like us to talk to your organisation.