How often should you blog? Quantity vs Consistency
A major part of your blogging strategy should be to promote your successes to demonstrate to your audience how you have other businesses just like theirs – this social proof can help convince them to start a conversation with you.
In the simplest way this can mean talking about how you have helped a client deal with a problem or how you have made a difference to their businesses. You might be talking in wider strategic terms about how you have helped different clients.
Whatever you do, when you demonstrate your success in a benevolent and abundant way, sharing how you made the difference, freely giving advice, you will attract enquiries.
Do think about other ways you promote your success and think about how they can also be used for blogging.
For example:
Case Studies – These are an important way to promote your business as they evidence how you have benefited your clients. However, rather than simply adding them to your website, why not blog about it too and create important links for Google to find.
Testimonials – When you receive a new testimonial why not write a blog post that uses it? It will allow you to illustrate the background to the work that led to the testimonial – it might also help you get testimonials if your clients realise they will be promoted through your blog!
Recommendations on LinkedIn - Why just limit your recommendations on LinkedIn to promoting you on that platform. Blogging about how you earned it is another way to leverage the obvious satisfaction of a client to a much wider audience.
Also think about flipping each of these on their head – have you featured in a case study? Given a testimonial or made a recommendation on LinkedIn? Why not also blog about that and explain why you were happy?
It is likely your supplier was congruent with your own core values to have ensured you were so satisfied and illustrating this will demonstrate the values that also lead to you satisfying clients!
Whatever you do, please don’t forget to blog your own trumpet!
This blog post is part of our Blogging Best Practice series.