Lib Dems launch in Newbury, but only the Greens are Tweeting

April 12, 2010

Lib Dems launch in Newbury, but only the Greens are Tweeting

The Liberal Democrats in Newbury have launched their bid to capture West Berkshire from the Conservatives with the opening of a campaign headquarters in the town, but they are not using social media, indeed the Green Party seem to be the only local candidate on Twitter.

David Rendel is the candidate and he aims to take back the seat he originally won in the 1993 Newbury by-election and held through the 1997 and 2001 general elections. The historically Conservative seat was then won by Richard Benyon in 2005 with a majority of 3,460.

Budding citizen journalist and photographer Jim Millen was there and kindly supplied these photographs. We met on Twitter (you can follow @JimMillen here) and he too is blogging about the election and as he was at the launch of the Liberal Democrat’s campaign in Newbury, do visit his blog to read his take on proceedings.

Interestingly Millen makes an observation that I commented on during a radio interview with Newbury Sound and seems to be worryingly true – local politicians are shunning social media. Perhaps little wonder when you see what happened to Scottish Labour candidate Stuart MacLennan over his historical and somewhat abusive tweets.

Millen comments: “I was a bit surprised at how low-tech the campaign HQ was.  Sure, I’m maybe an outlier towards the techy end of the spectrum, but I would have expected to see at least the odd laptop or some evidence of technology!  I got the feeling that not too many of those present were on Twitter.”

Indeed, a quick check shows that the twitter name @DavidRendel is not even registered to prevent someone else using it. @RichardBenyonMP is registered, but dormant, as is @RichardBenyon. Neither have a single tweet, which does leave them vulnerable to be revoked by Twitter. Similarly there are accounts registered for @HannahCooper, the name of the Labour candidate, @BrianBurgess, who is standing as an independent, but neither has started Tweeting. It does not appear David Black the UKIP candidate has a Twitter account. Of course, without tweets we cannot be sure if any of the accounts are legitimate.

The Green Party is showing more social media promise than most of the parties and in Newbury there is no exception, indeed their candidate @AdrianHollister is tweeting and has actually been on Twitter since March 2009.

If you know of alternative Twitter accounts, or indeed any other social media platforms any of the candidates are using please do tell us in the comments below.

As a journalist covering different election battles I came to realise that when all sides were accusing you of bias, then you were probably doing something right. Of course, now as a business owner offering help with social media... we could technically be engaged by a candidate seeking help. If we are we will declare it, until then we’ll keep our objectivity sharpened!


Comments

Oranjepan said...

Twitter is an interesting phenomenon and while it may seem a surprise that candidates don't use it more the cost-reward ratios make it largely pointless for those who can't maintain a consistent dialogue via the medium - especially considering the restricted audience potential.

Of course there are exceptions, but this hangs on the commitment of individuals or an overriding issue which users are focussed on.

Reading has a number of active political twitterers and social media fiends, but from my monitoring of these the form seems to be better suited to organision purposes than enabling widespread public engagement or the spread of real information as the diffuse nature of the chatter easily loses focus - particularly where hashtags are concerned.

This may be down to the limitations of a 140 character limit which prevents serious or substantive points in a meaningful debate and instead may encourage simplistic positions that does more to harm than help real engagement.

A good question would be: do we want political figures to take over social media and use it as just a another method of proselytising (which only alienates users), or do we want them to connect in a meaningful way? If so, twitter does have some positive uses, but it will never be a solve-all.

Although an active twitter account does give the impression of engagement this actually depends a lot more on give and take in communication. It's the difference between talking at and talking to others.

So, to give a bit more of an in-depth view of the level of engagement of different people perhaps you could make a comparison of different users via the tweetlevel tool. http://tweetlevel.edelman.com/

Oranjepan, 12/04/2010 23:46
www.bythemuddybanksofthethames.blogspot.com/
www.twitter.com/Oranjepan

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