We're claiming our blog on Technorati and so should you!
Are you familiar with Technorati, the first, and without doubt the most powerful blog search engine... and naturally we have aspirations for the Morgan PR blog to become a potent force in our corner of the Blogosphere so we need to be friends with Technorati.
Simply claiming your blog on Technorati (to do so I need to post this code within a blog: 6j8agixefm) can help with Search Engine Optimisation (SEO), but Technorati is about much more than that.
On the site they explain:
"Technorati was founded to help bloggers succeed by collecting, highlighting, and distributing the global online conversation. Founded as the first blog search engine, Technorati has expanded to a full service media company providing services to the blogs and social media sites and connecting them with advertisers who want to join the conversation, and whose online properties introduce blog content to millions of consumers.
"The leading blog search engine, Technorati.com indexes millions of blog posts in real time and surfaces them in seconds. The site has become the definitive source for the top stories, opinions, photos and videos emerging across news, entertainment, technology, lifestyle, sports, politics and business. Technorati.com tracks not only the authority and influence of blogs, but also the most comprehensive and current index of who and what is most popular in the Blogosphere."
Of course, while the public relations specialist within loves that colourful explanation, the journalist within prefers this cracking quote about Technorati from Time Magazine:
"If Google is the Web's reference library, Technorati is becoming its coffee house."
That probably tells you just as much!
We'll keep you posted on what 'claiming our blog' delivers in terms of web traffic, but in the meantime if you have a blog, check out Technorati for yourself.