In prosperous boom areas like Newbury, West Berkshire and the Thames Valley it can be tempting not to worry about sales. Even during the recession many businesses are still busy. However, understanding why some sales and successful and why others fail should be a foremost consideration.

Morgan PR can speak to your clients to discover why they bought – and perhaps crucially whether they would buy again. Equally, or some would say more importantly, we can interview prospects who chose not to buy from you. Why didn’t they and what would it take to get them to buy from your business next time.

This approach can identify the behaviour and approach of successful sales staff, which in turn can be modelled by less successful colleagues. If your sales team are not faring well, we can identify ways they can improve and recommend training.

As with all our mystery shopping services, we can provide data that can be analysed alongside the more subjective views that offer a different kind of information. Of course, our trained staff will always explore experiences of customers, both positive and negative, in order to help you understand how to move forward.