Could taking the tablet be the best medicine for sales?

Do you have a tablet? Is it an iPad, Android or maybe the Kindle Fire? It seems like everyone has a tablet these days and for anyone involved in sales they might just be the best medicine to enhance your sales.

And remember, if you work for yourself or are customer facing in your role… guess what? You are in sales. If that makes you shudder you definitely need to read on as taking the tablet could be the cure!

Photographers were the first professionals I saw bringing tablets along to networking meetings and using them to scroll through their work. Often they would have also set up folders for different categories of photographs so when they had the one-to-one meetings that good networkers always do they could go straight to relevant images.

Here at Morgan PR we use our tablet to showcase collateral that we have created and to illustrate how different social media platforms operate when we are mentoring clients in the best ways to use social media.

The tablet also allows for preparation en route to the meeting if you’re a passenger and similarly you can get cracking with any actions travelling after the meeting too and of course for taking notes during the meeting. Cloud based apps will sync merrily next time you’re logged on to Wi-Fi if you are not plugged in during a meeting or don’t have 3G.

Incidentally I tend to use Evernote for note taking and assign tasks directly to my all-time favourite to do app, the apply named Todoist, one of the few freemium modelled apps that I paid to go pro with! Yes, that good!

Incidentally, when it comes to note taking do let me know if you hear of an app for translating shorthand. I could exist with only a tablet if there were a killer app to transform the Teeline shorthand I have used since learning 100 words per minute as a journalist, into the written word!

Just as with a smartphone you could also tell your network where you are working via your tablet if appropriate and this can lead to fresh opportunities simply because they discover where you are. Just last week we ended up having coffee with a prospect after an invite to pop in came from them spotting we were around the corner!

One word of caution if you are a smitten tablet kitten… while there is now doubt whisking out the tablet has a wow factor, do consider if it will actually intimidate the audience. There can be no quicker way to lose a sale than making your prospect feel daft! So do think how it will be received!

How do you use a tablet when out and about? Tell us how in the comments below.

Michael Gove does PR homework over return to O-Levels

Michael GoveDo you go misty-eyed over O-Levels? I was in the final year to take them back in the summer of 87 and they already felt as if they’d been dismissed by the new kid as GCSEs were ushered in.

Fast forward a quarter of a century and students, teachers, unions and politicians were up in arms as Education Secretary Michael Gove effectively dismissed them and called for a return to O-Levels just as the latest crop of 16-year-olds were sitting those exams.

He was lambasted from all sides and criticised for, among other things, not recognising that many students, often from poorer backgrounds, were not able to flourish with the traditional O-Level exam, but had with GCSEs. It appeared to be quietly put to one side as we got excited about Jessica Ennis and GB team mates instead.

Fast forward to the exam results and those critics were in uproar over inconsistent marking and threats of legal action and it was a sorry mess… step forward Michael Gove today, a man tipped to keep his seat at the cabinet table in the imminent reshuffle, and he condemned the GCSEs as not fit for purpose and pledged an O-Level style exam most students could take by 2014.

Listening to him on Radio 4’s Today Programme, he said of the exam problems:

“It reinforces the case for reform in GCSEs. My heart goes out to those who sat their exams this summer because I don’t think the examination was designed in the most appropriate way. There were inherent problems with the system.

“In fact, what we need to do is replace GCSEs with new exams. I think everyone who sat the exam was treated in a way that wasn’t fair.”

Master stroke. The criticism is more muted this time. Partly because schools are not quite back in session and nor was Parliament, but crucially, much of the powder spent on taking pot shots at Gove has been left damp by criticism of the very exams he wants to replace.

Now, Machiavelli would be proud of Gove. It was trailed the marking of the exams would be tougher this summer and in that knowledge he attacked GCSEs, albeit with crass timing for the students. The results came and his critics took aim at the exam marking and up steps Gove to agree with them and push forward his nostalgic agenda for O-Levels. Clever eh?

If by some mishap in communication he didn’t anticipate the criticism of the results, he has still been nimble enough to let it play out and then step in and capitalise on the opportunity to push his agenda.

So what PR lessons can we learn from this? Clearly if you are setting the agenda and have some knowledge of future announcements you can play this game to mitigate criticism for a project or scheme that may be unpopular. Or at the very least recognise that when the news agenda switches to support your own aims you might be able to ride the coattails to success.

Do you need help with your public relations? Whether you need the ninja-like moves of a Government Minister, or some coverage in your local paper or online, contact Morgan PR today on 01635 812069.

Many thanks to Regional Cabinet for the photograph.