You can improve your sales offering with Competitor Analysis; knowing what your competiton is offering, at what price and how they approach customers is vital.

Through both Public Relations and Mystery Shopping Services we know that very few businesses have a truly unique offering and it is highly likely that most companies offering services in Newbury, West Berkshire and throughout the Thames Valley will be competing for customers.

Yet, in Morgan PR’s experience, hardly any will pay more than cursory attention to what their competitors are doing. It may seem terribly un-British to ‘spy’ on your rivals, but this isn’t personal – it is business; it is your business and we can make it ours to know what your competitors are doing.

We follow a strict ethical code and will never require a competitor to do more than they would do to answer any customer enquiry. We can make test purchases and returns, but again never behaving in anything other than the way a normal customer would.

We also recommend that we test your own company within this process so that we can make a fair assessment of where your own business sits within the competitive offering being made.

Through our public relations offering we monitor the media coverage and internet ‘chatter’ about our clients. This can be extended to include the activities of competitors on an ongoing basis. It makes sense to get an early heads up on activities that could have a long term impact on your business.