Organic PR is the name given to a winning approach to public relations and social media marketing created by Morgan PR for clients in Berkshire and beyond and something we are happy to share with you.
It recognises that most businesses are already full of opportunities to promote themselves and do not need to use gimmicks of spin to encourage people to talk about them. Too many people think they need to come up with grand plans and stunts to achieve any coverage in the media – not true!
Getting people talking about you is the key aim of going Organic with your PR; after all, great public relations are simply the art and science of getting people to talk about you. Yes, part of PR is publicity and about grabbing headlines and you can do that now! However, there are many other ways to get people to promote you, not least through social media.
We have always known that that the key to success has everything to do with identifying the potential of a company’s actions and developing those into the public relations opportunities that generate a real buzz and you discover more about doing that during these 30 days. Create that buzz and getting people talking ultimately leading to sales.
The really clever part comes when you realise that the opportunities have the potential to be repeatedly leveraged through different elements of social media. Indeed, the importance of speaking to customers directly through the myriad channels of social media should not be underestimated.
For example a blog post might also make a press release. Naturally you share the blog post on social media channels like Twitter, Facebook, LinkedIn and Google+, then remember to engage with those who comment and share. Then when the press release is published you will share that with links and encourage people to listen and watch broadcast interviews. If you blog about your broadcast experience and share that you keep on leveraging a single event. Using a tool like HootSuite (affiliate link) will allow you to share on different channels effectively.
Photos can obviously go on your blog, but also on Pinterest and the photo sharing website Flickr and videos would go on YouTube. Remember your newsletter too. With a different audience to your blog, you can use blog posts to populate your newsletter.
The aim should be to ultimately drive people to where they can buy or give permission for the site to send them a regular newsletter, or sign up to social media channels. This form of permission marketing keeps them in touch with you until they are ready to buy – and remember, PR is ultimately about selling more of what you want to sell.
We are sure you are now wondering how Organic PR could work for your business and the benefits that could bring? Can we help you? Call Morgan PR today on 01635 812069 with your questions or please use the form to contact Morgan PR.