Morgan PR clients Perfectly Posh Hair Design and VICI Language Academy celebrate West Berkshire Business Awards triumph

Krysia Eddery with the Best Use of Social Media award won by Perfectly PoshTwo of Morgan PR’s clients are celebrating after success in the recent West Berkshire Business Awards. Hungerford’s Perfectly Posh Hair Design scooped ‘Best use of Social Media’ while the VICI Language Academy was a finalist in the ‘Small Business of the Year’ category.

We offer our heartfelt congratulations and thought it was worth looking at what helped Perfectly Posh to win that award and VICI to reach the final three.

A personal approach on Facebook and Twitter has long helped Perfectly Posh Hair Design, an Aveda Salon in Hungerford, Berkshire, woo new clients, fill cancelled appointments and raise awareness

“We were delighted to win,” comments Salon Director and founder Krysia Eddery. “We were up against businesses who specialise in social media but the judges clearly liked our personal approach. Contrary to prevailing advice we have never scheduled our updates, preferring to update between clients and we always engage with those who comment and chat to us. We see social media as an online extension of the atmosphere within the salon. 

“We promote offers and opportunities for late bookings through our social media channels and links for people to book online and perhaps most powerfully we share when we have a cancellation and will nearly always have followers get in touch asking to fill the slot, which is great for business and ensures stylists are rarely are left with empty chairs.

“We encourage people to use social media in the salon too with suggestions on all our mirrors to Like us on Facebook, leave reviews and Follow us on Twitter and provide free wifi to make this easy for our clients.

On Twitter @PPoshHair has over 1,100 followers and most, alongside industry insiders, are local to the salon and the majority are clients, however we really rock on Facebook where Perfectly Posh has 3,190 Likes and climbing with rarely less than 120 people talking about us and a host of five star reviews giving social proof on social media.

“There is also the Perfectly Posh blog where we share our photo shoots and talk about the latest styles and the benefits of using Aveda products; we share new blogs on Facebook and Twitter, but also have readers who visit the website just to catch up on the latest blog.”

It is the second award for Perfectly Posh this year as colourist Jody Gale won his category at The English Hair and Beauty Awards and naturally social media helped garner support for his entry and shared news of his triumph, instantly attracted new client and congratulations.

At the VICI Language Academy, which is in Arcade House in the heart of Newbury Town Centre, Nathalie Danon-Kerr explained how it felt to be among the finalists at the West Berkshire Business Award, which is still clearly a remarkable achievement.

“Here at the VICI Language Academy we were delighted to discover we were one of the finalists for the West Berkshire Business Awards 2013. We were among many businesses that entered and it was recognition of the hard work and achievement of everyone at the Academy that we reached the final three in the Small Business of the Year.

The Newbury MP Richard Benyon is supporting the awards and said: “The business community has many heroes and heroines who do not get enough recognition. This is a chance to recognise their achievements and to meet a wide cross section of the West Berkshire community.”

“We are not sure we are heroic, but we are very proud of all that we have achieved and being a finalist is a great honour with so many outstanding small businesses in West Berkshire and this comes as VICI is celebrating its fifth birthday.

“Five years that saw us launch as the country entered recession and grow year on year and ultimately flourish to the point where we are exploring launching VICI academies in other towns in the UK and also in France – where we suspect English will be the most popular language taught!”

Entering, and of course winning, awards is a great way to win some awesome PR and leveraged through social media the participation and potential triumph and then real success are sure fire ways to raise your profile and win new clients. Talk to Morgan PR today if you want to win with your public relations.