Morgan PR offers a wide range of mystery shopping services in Newbury, West Berkshire and throughout the Thames Valley. We see mystery shopping research as a crucial tool in public relations and essential in creating reputations.
This includes:
- Mystery Shopping visits – undercover customer experiences
- Video Mystery Shopping
- Telephone Mystery Shopping
- Bespoke Business Assessments – a full evaluation of your business offering
- Customer Satisfaction Surveys – what do your customers really think?
- After Sales Analysis – why do sales succeed – or fail? How can you improve?
- Competitor Analysis – discover more about your competitors to improve your own offering.
Public Relations, or PR, is about getting people to talk about you, to promote your offering. Indeed it was our success with PR that led to us to discover that whilst public relations might create reputations, if the businesses were not prepared to deal with the additional attention that PR can bring, they could do more harm than good.
Diane Morgan, who heads Morgan PR’s mystery shopping team, explained: “Successfully using public relations to attract customers to businesses in Newbury, West Berkshire and throughout the Thames Valley does depend on the businesses being ready to deal with the influx of enquiries.
“On occasions we were discovering that new enquiries were not being answered or that new customers were disappointed by the service they received. In the worst case scenario, potential customers had moved from not knowing a business through to actually having a negative opinion – reverse public relations and it was actually damaging reputations.
“So our mystery shopping services were developed to discover what the customer experience truly was and it has grown from simple visits and telephone mystery shopping and video mystery shopping with covert cameras, to include a much wider range of business and customer analysis tools.
"We are involved in restaurant mystery shopping, hotel mystery shopping and offer retail mystery shopping services too. Of course any business that has customers can benefit from mystery shopping.
“Through our mystery shopping services we are improving the sales of businesses in Newbury, West Berkshire and throughout the Thames Valley.”